Email Marketing part 3 – ClickDimensions Email Statistics

In our third and final blog of our email marketing series, we focus on interpreting ClickDimensions email statistics. Part one of our email marketing series covered creating email templates with ClickDimensions. Part two concentrated on creating and sending email sends within ClickDimensions.  Understanding ClickDimensions email statistics is essential for any marketer using Dynamics 365. Whether you’re sending newsletters, nurture campaigns, or event invitations, these insights reveal what’s working and where you need to adjust. Once the email send is complete, you can access the statistics.

This 2025 guide explains where to find your email statistics, how to interpret key metrics, and what you can do to optimize future campaigns based on the data.

✅ Want expert help analyzing your ClickDimensions email statistics? Contact enCloud9 for a free consultation.

 Where to Find ClickDimensions Email Statistics

To view your ClickDimensions email statistics:

• Ensure you are in the ClickDimensions hub
• Navigate to Messaging (on the bottom of the screen) > Email Sends (on the lefthand navigation)
• Select the specific email send record you want to analyze.
• Click on the Email Statistics tab within the record.

To demonstrate the types of insights available in the ClickDimensions email statistics dashboard, we’ve included a screenshot from our recent June 2025 newsletter campaign—highlighting key metrics such as total and unique opens, adjusted opens, click-through rates, bounces, unsubscribes, interaction rates, and web visits generated.

This panel provides a detailed breakdown of your campaign’s performance, including:

• Opens (both total and unique)
• Click-through rates (CTR) and link clicks
• Bounce rates (soft and hard)
• Unsubscribes and spam complaints
• Social engagement from sharing buttons or integrations

✅ New in 2025: You can now export a PDF email statistics report directly from this screen for easier sharing and tracking.

Understanding Key Metrics in Email Statistics

Let’s break down the most important data points in the ClickDimensions email statistics dashboard:

✅ Opens and Adjusted Opens

• Unique Opens show how many recipients opened your email at least once.
• Total Opens count every time an email was opened—even if by the same person.
• Adjusted Opens (new) account for Apple Mail Privacy Protection and similar privacy tools to give a clearer picture.

✅ Click Metrics

• Click-Through Rate (CTR) = Clicks ÷ Delivered emails
• Click-to-Open Rate (CTOR) = Clicks ÷ Unique opens
  These KPIs show whether your content and calls to action are driving engagement.

🚫 Bounce and Complaint Rates

• Hard Bounces = invalid or non-existent email addresses
• Soft Bounces = temporary delivery issues
• Spam Complaints = recipients who flagged your email as junk

🧠 Pro Tip: High bounce or complaint rates in your ClickDimensions email statistics can damage your sender reputation. Use this data to clean your list regularly.

💡 Not sure how to act on your email stats? Our team can help you turn metrics into meaningful marketing decisions. Explore our marketing services.

Use Email Statistics for Continuous Improvement

The power of ClickDimensions email statistics lies in how you use them. Here’s how to turn insights into action:

• Track trends: Compare email statistics across campaigns to find patterns in open and click rates.
• Segment follow-ups: Use marketing lists to re-target high-interest users.
• Test subject lines: A/B test email elements and measure performance using CTOR and adjusted opens.
• Refine send times: Experiment with delivery times and analyze results via your email statistics dashboard.

 Let enCloud9 Help You Master ClickDimensions Email Statistics

At enCloud9, we specialize in helping businesses get the most out of their ClickDimensions email statistics and Dynamics 365 marketing tools. As a trusted Microsoft partner and ClickDimensions expert, we bring years of experience implementing, optimizing, and supporting marketing automation solutions tailored to your business goals.

Whether you need help interpreting campaign data, improving deliverability, or building smarter customer journeys, we’re here to guide you every step of the way.

✅ Ready to make smarter decisions with ClickDimensions email statistics? Schedule a free strategy session with enCloud9 and see what insights you’re missing.

Related Resources on ClickDimensions 

• Creating email templates with ClickDimensions.
• Sending email sends within ClickDimensions
• Everything You Ever Wanted To Know About ClickDimensions
• An Introduction to Effective Email Marketing