There are two world-class options for Marketing Automation in Dynamics 365. One of your choices for Marketing Automation is ClickDimensions. ClickDimsions is a full-functioned marketing suite that provides email marketing, webforms and web analytics, SMS marketing, and more. The second Marketing Automation choice is Dynamics 365 Marketing. This app was developed by Microsoft and offers a lot of the same features. Both apps are easy to learn, work with existing CRM data, and can be used in B2B and B2C situations.
Dynamics 365 for Marketing – a marketing application developed by Microsoft.
- Deployed in the Unified client.
- Price is based on the number of contacts.
- If you already have Dynamics 365 Customer Engagement plan licenses, you can easily attach Dynamics Marketing to your subscription.
- The Marketing module is also offered as a standalone option. If you choose to license the Marketing module standalone, you get Microsoft Social Engagement, Voice of the Customer for Microsoft Dynamics 365, 1 Portal, Non-Production/Production Instance, and Storage.
For details on pricing for Dynamics 365 for Marketing, visit our pricing page.
- ClickDimensions is a full-functioned marketing suite that integrates with Dynamics 365.
- ClickDimensions features email marketing, webforms and web analytics, SMS marketing, and more.
- ClickDimensions leverages standard Dynamics 365 functionality- like Marketing lists. In this way, it looks and feels like any other area of Dynamics 365.
- ClickDimensions Social Engagement is only offered as an add-on.
- The Social components of each marketing solution are very different so make sure to look at each closely-in order to assess the one that more effectively meets your Social needs.
Although Microsoft Dynamics 365 for Marketing and ClickDimensions offer a lot of the same features, there are slight differences in the way they are implemented. Be sure the solution you choose fits the needs of your organization.
- lead prioritization
- Campaign designer
- behavior based lead nurture
- 360 degree view
- Embedded PowerBI
- Customer Insights
- Multiple lead scoring
- Dynamics segmentation
- Speaker management
- Events portal
- Attendance Tracking
- Webinars using ON24
- Email Marketing
- Landing pages and forms
- webinars, phone calls, and in-person events
- LinkedIn connector