Omaha-based Radio Engineering Industries, Inc. is the leading manufacturer of audio, video, and safety systems for the school and tour bus industry. REI had been using a Dynamics 2011 on-premise solution to manage their sales. Their CRM was out of date and did not meet their needs, which led to poor user acceptance. REI engaged with enCloud9 to migrate to Dynamics 365 Online and to transform sales processes from a largely offline process to one that existed almost entirely within CRM. enCloud9 utilized the Dynamics 365 Sales App to implement a structured sales process for each of their five divisions. We also developed a set of dashboards to provide management with information and insight into sales trends. In the near future, REI plans to increase the footprint of Dynamics 365 to other departments.