JWC Environmental manufactures industrial-strength grinders used by municipalities and companies throughout the world. They sell their unique products, both direct and through a network of distributors. JWCE receives dozens of inquiries daily through their website and uses ClickDimensions Marketing Automation to ensure that these leads are properly distributed to their sales team. enCloud9 worked with JWCE’s web development team to integrate web leads with Dynamics 365 and built processes to automatically assign leads to salespeople and partners based on customer interest and geography.