Clinical Reference Lab (CRL)
Lenexa, KS
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Products Used:
- Dynamics 365 Sales
enCloud9 Services:
- Implementation Services
- Support Contract
Client Overview:
In 2020, Clinical Reference Laboratory (CRL), a leading provider of laboratory testing services headquartered in Lenexa, Kansas, made a strategic acquisition by purchasing Confirm BioSciences, a company specializing in health screening solutions. With a long-standing reputation for innovation and excellence in laboratory science, CRL sought to streamline and strengthen the operations of their newly acquired subsidiary. The acquisition marked an important step toward expanding CRL’s reach into government services and corporate wellness programs.
The Challenge:
Confirm Bio, now operating as CRL Government Services, was using a CRM system initially designed for smaller businesses—a solution that no longer supported their ambitious growth plans. The existing platform lacked scalability, integration capabilities, and the sophisticated reporting necessary for their new direction. Recognizing the urgency to modernize, CRL Government Services needed to implement a more powerful, flexible CRM to drive operational efficiency. Having previously partnered with enCloud9 for other CRM initiatives, CRL trusted enCloud9 to deliver a seamless transition.
Our Solution:
An experienced enCloud9 consultant led the project, working closely with CRL’s Director of Sales, Sales Account Manager, and additional key stakeholders to ensure the solution fit their specific needs. The project centered on implementing Microsoft Dynamics 365 Customer Engagement, with a focus on streamlining the sales and customer service processes. enCloud9 expertly migrated several years of historical data into Dynamics 365 Sales, rebuilt essential workflows, and tailored the platform’s functionality to align with CRL Government Services’ unique requirements. Throughout the project, close collaboration ensured the solution delivered immediate and long-term value.
Results Achieved:
The initial implementation was completed in just three months, demonstrating enCloud9’s deep expertise, careful planning, and commitment to client success. CRL Government Services quickly experienced the benefits of an efficient, cloud-based CRM system—improving visibility across their sales pipeline, enhancing customer engagement, and laying the groundwork for future innovation. Pleased with the outcome, CRL Government Services expressed strong interest in expanding their relationship with enCloud9 to further integrate additional Dynamics 365 applications and optimize other business functions.
Conclusion:
The success story of CRL Government Services’ collaboration with enCloud9 highlights the transformative power of modern technology combined with expert guidance. By implementing Dynamics 365 Customer Engagement, CRL unlocked new levels of efficiency, productivity, and strategic growth. The partnership between CRL and enCloud9 continues to thrive, with promising opportunities ahead for further digital transformation and enhanced service delivery.
Ready to start your own success story? Contact enCloud9 today!
