B&G Landholdings
Fort Meyers, FL
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Products Used:
- Dynamics 365 Sales
- Click Marketing Automation
- enCloud9 Email Verifier
enCloud9 Services:
- Implementation Services
- Data Quality
- Marketing Consulting
Client Overview:
B&G Landholdings manages a growing portfolio of business operations and relies on Dynamics 365 to maintain customer and prospect information. As the volume of contacts increased, ensuring the accuracy and reliability of email data became increasingly important for sales, marketing, and customer communications.
The Challenge:
Like many organizations, B&G Landholdings faced common data quality challenges:
- Invalid email addresses entering the CRM.
- Outdated contact information reducing marketing effectiveness.
- Increased risk of email bounces impacting sender reputation.
- Time-consuming manual efforts to identify and correct bad email data.
- Limited visibility into which email addresses posed deliverability risks.
Without a proactive verification process, inaccurate email records could affect campaign performance, reporting accuracy, and customer engagement efforts.
Our Solution:
B&G Landholdings partnered with enCloud9 to implement our Email Verifier solution within Microsoft Dynamics 365.
The implementation focused on:
- Real-time email validation during lead and contact creation.
- Automated identification of invalid and high-risk email addresses.
- Bulk verification capabilities for existing CRM records.
- Improved visibility into email quality and deliverability risks.
- Seamless integration within the existing Dynamics 365 environment.
By embedding verification directly into business processes, B&G was able to improve data quality without disrupting user workflows.
Results Achieved:
Following implementation, B&G Landholdings established a more reliable foundation for customer communications and marketing outreach.
Key benefits included:
- Improved accuracy of contact information within Dynamics 365.
- Reduced risk of sending campaigns to invalid email addresses.
- Enhanced sender reputation through cleaner marketing lists.
- Increased confidence in CRM data quality.
- Reduced manual effort required to identify problematic records.
- Better readiness for marketing automation and customer engagement initiatives.
“High-quality data is the foundation of effective customer engagement. By implementing Email Verifier, B&G Landholdings gained greater confidence in the accuracy of their CRM data while helping protect the effectiveness of future marketing and sales communications.”
Conclusion:
By partnering with enCloud9 to implement Email Verifier within Microsoft Dynamics 365, B&G Landholdings took a proactive approach to improving the quality and reliability of its customer data. The solution helps ensure that only valid email addresses enter the CRM, reducing marketing risk, protecting sender reputation, and creating a stronger foundation for customer engagement. With cleaner data, streamlined processes, and greater confidence in their contact records, B&G Landholdings is better positioned to maximize the value of its Dynamics 365 investment and support future growth initiatives through more effective sales and marketing communications.
Ready to start your own success story? Contact enCloud9 today!
