Why do you need a CRM?

There are many reasons you need a CRM, but in today’s competitive industry, a good Customer Relationship Management tool is a must.  Here, we will discuss the reasons that we see as most important/ that we’ve dealt with through personal experience. Hopefully, this article will get you thinking about the value of a CRM and why you need one. If you currently have a CRM that you are not using to its full potential some of these points will push you to get the most out of your CRM. At enCloud9  we work with both customers that are beginning to implement CRM and we also support customers to get the most out of their current CRM.

1. Provide excellent customer service

After all, the primary focus of a CRM is to help you provide the best customer service possible. According to Forbes, 86 percent of buyers will pay more for a better customer experience. Put yourself in your customer’s shoes.  Would you pay more for a better customer experience?  How much is a good customer service experience worth to you? Also, consumers who enjoyed a positive experience are more likely to repurchase from or to recommend a particular company. Every business needs to focus on developing higher customer loyalty.  We all feel a sense of loyalty towards someone who has tried genuinely to listen and address our problems.  Customers are no different. A customer tends to feel a sense of loyalty toward a business who has really listened to them and worked to solve their problems. To read more about the research in this area, click here.  Microsoft Dynamics CRM 2016 Online offers a Preferred Solution called Voice of the Customer, which is an automated customer feedback system tied to CRM. To learn more about this feature, click here.   

2. Increase sales and revenue

Everyone knows that sales is key to a successful business.  Providing the best customer service possible is so critical to increasing your sales and revenue because there is a direct correlation here.  Customer experience and sales go hand-in-hand. As I mentioned previously, customers are more likely to give businesses repeat service and to recommend them to others if they have a positive customer experience, which obviously affects your sales.  CRM can perform many tedious tasks, freeing up time for your sales team to do what they are meant to do- sell.  Less time doing things like sending follow up emails or creating quotes, will free up more time to focus on selling.  This ultimately, makes your sales people happier, which, in turn, will make your company more profitable. For some great tips to increase your sales, click here.

3. Be organized

Another thing that is vital to a business is organization. You might be convinced that you can store all pertinent information in your head and rely on past emails, but there are some definite advantages to having all that information in one place.  A good CRM integrates emails, tasks, and calendars in one easy to maintain and managed location. Using a CRM allows you to put all the pertinent client information in one central location, making it easy to update and easy to see others updates, thus making it easier to collaborate with others in your business. By using a CRM, your business will become organized and you will see your success soar.

4. Access historical data and help predict the future

With a well designed CRM, you can record all communications with a client.  CRM  keeps all those conversations and communications in one place, making it easy for you to quickly look back in time and see how things have progressed with a particular client. This history allows you to analyze past trends, identify any weaknesses, and to continually improve. You can see your pipeline of your prospective deals, which gives you a pretty accurate feel for how much business you can expect to see in the future.  Every experience is a learning experience.  A CRM allows you to learn from the past to see how you can make things better in the future.

5. Metrics and detailed reporting

Good metrics and detailed reporting are essential to the  growth and success of your business. It is important to know things like how many successful projects you’ve had in the past and being able to quickly state your conversion ratio. Your time is valuable, so why not use technology to your advantage? An effective CRM will give you instant metrics on dozens of aspects of your business with little effort- thus making your life a lot easier! With personalized dashboards that anyone can create to exporting data in Excel spreadsheets, you can quickly and easily see the information you need. Microsoft Dynamics CRM is fully customizable.  This allows you to create reports that are completely tailored to your business needs and processes. To read more about sales metrics, click here.

6. Time efficiency

Having an effective CRM  is not only beneficial for your sales and customer service team.  It is also beneficial to everyone in your business, making their jobs easier- thus  increasing productivity. Having a good CRM means less time for your employees to spend on tedious tasks. Time in the business world is a scarce commodity, but anything you can do to maximize your time will only make you more effective.

Why Microsoft CRM is the best choice for you!

There are many reasons Microsoft Dynamics CRM is superior to other CRMs. For one, Microsoft Dynamics CRM allows you to integrate with Office 365 and other Microsoft products. No other CRM is as tightly integrated as Dynamics 365. This integration gives companies the ability to leverage their CRM investment without the need for additional software.  Saving money is always a plus!  

In terms of  data visualization, Dynamics has a definite edge here, in comparison to the competition.  Microsoft Dynamics CRM also has complex reporting, allowing you to pull together information into easy to digest and visual reports. To learn more about data visualization in Dynamics CRM, click here. For more reading material on data visualization, read our blog entry about the Data Visualization Mistakes to Avoid.

Some other CRM systems are only available in the cloud.  With Microsoft Dynamics 365, you have choices.  You can choose between on-premise, private hosting, or CRM Online if you prefer SaaS.

With the recent implementation of Dynamics 365, Microsoft has achieved its goal of one simplified platform to manage, integrate and run all your applications, across all your devices. To read more about Dynamics 365 and the next generation of intelligent business applications, click here.

Still on the fence as to which Customer  Relationship Management tool best fits your needs?  Here’s another great article on why Dynamics CRM is the leading choice: Why Microsoft Dynamics CRM?

How can we help you?

enCloud9 is a Silver Dynamics CRM Cloud Partner located in Omaha, NE with experienced consultants throughout the United States. We base our success on forging long-term relationships with our clients who achieve their goals through Dynamics CRM. We can do the same for you. enCloud has with Dynamics CRM since version 1.0 was released back in 2003.  To read more about our own personal history and experience with Dynamics CRM, read our blog Dynamics CRM- A Personal History.

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