First off, it is essential in today’s economic marketing that every company is taking full advantage of the benefits and capabilities of email marketing.
Worldwide email accounts are expected to increase from 3.9 to 4.9 billion in the next three years, that’s by six percent, according to The RadiCati Group. That means, there are billions of untapped leads just sitting out there waiting to be introduced and mesmerized by a captive email campaign.
First, DO IT. You have to spend the time creating the campaign or newsletter. Like my mom always said, it’s not going to create itself and a little work can go a long way. So, spend the time now and get it started!
Second, make the title as interesting as possible. If you can’t get the reader past the title, you have no chance to capture them as a client. You need to get them hooked right off the bat, then reel them in and have them wanting more! Make your content brief and hit the majority of the key points, but do not give away the farm. If they like what they see, they will reach out to you and want to know more.
Third, don’t give up. Research shows that the vast majority of unsolicited email don’t get recognition, but the rule of thumb is persistence giving you a much higher chance than nothing at all.
Never, never make your email more than 700 words. Readers will gaze out of focus unless they are true captivated by the text and don’t, don’t go image crazy. New clients are like babies, too many images is over stimulation and it just makes them cranky.
In short, Be Bold, Be Brief and Git ‘er done today!
Does your organization need assistance formulating a social media strategy? If so, we’d love to talk. Contact us here or call 1-877-373-6697. As a Microsoft Dynamics CRM Silver level partner enCloud9 is a recognized expert in deploying Marketing Solutions and Customer Service. Located in Omaha, Nebraska and Phoenix, Arizona, we serve clients throughout the United States, Canada and UK. We understand what your business challenges are and work with you to develop a strategy to successfully implement CRM and a Social Media strategy across your enterprise.